Category Archives: Public relations
Credible Corporate Spokespeople
Harris Interactive recently published a survey that measured the percentage of Americans who believe the statements made by spokespeople from certain types of companies. The results are revealing about the opinions American’s have about specific business categories. Here are the … Continue reading
Posted in Customer service, Public relations
Tagged spokespeople, harris interactive, credibility, public opinion
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Smear Campaign By Toyota PR or By Victims’ Lawyers?
According to an article from the Washington Post http://www.washingtonpost.com/wp-dyn/content/article/2010/05/14/AR2010051405390.html?hpid=topnews, Toyota recently conducted opinion polls designed to test messages that would discredit researchers who criticized the company’s actions following the sticky accelerator problems of recent months. At the heart of the … Continue reading
Posted in Environment, Public relations
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When Your Ad Campaign Makes News
The Wall St. Journal technology blog, “digit,” posted commentary yesterday about the ongoing feud between Adobe’s Flash product and Apple. (http://blogs.wsj.com/digits/2010/05/13/from-adobe-to-apple-with-love-not-really/?mod=rss_WSJBlog&mod=) This is an instance of companies competing over technology standards, prompted by new product capabilities (in this case, the proprietary … Continue reading
Cash for Popularity: The Latest Journalistic Twist
The NY Observer announced a new policy of offering cash bonuses as an incentive to entice reporters to write about popular subjects and boost web visits to their stories. Read more here: http://www.theawl.com/2010/05/pink-weekly-debuts-cash-for-traffic-reporter-bonus-jackpot-scheme. While this publication is not the NY … Continue reading
Posted in Journalism, Public relations
Tagged 24, entertainment, fox news, Jack Bauer, journalism, keifer sutherland, NY Observer, Pew Internet, terrorists
18 Comments
Facebook Dilemma
Read a post today that was highly critical of Facebook. Well, to be more accurate, it actually recommended deleting your Facebook account and provided the top ten reasons why this made sense. First, read the article here: http://www.rocket.ly/home/2010/4/26/top-ten-reasons-you-should-quit-facebook.html and then … Continue reading
PR Crisis for British Petroleum
Television news coverage of the oil now washing ashore in Louisiana means sinking hopes of recovering from this environmental disaster anytime soon. As the BP-leased drilling platform caught fire and sank in the Gulf of Mexico last week, so did … Continue reading
Why I will buy an Apple iPad in 2011
Today Apple unveiled the innovative tablet computer, the iPad. As usual, the carefully crafted Apple marketing hype machine provided widely speculated and carefully leaked information about the iPad that preceded the actual introduction today. According to the company, the iPad … Continue reading
Posted in Public relations, Technology
Tagged Apple, blackra1n, hack, iPad, iPhone, MacBook
21 Comments
Marketing and PR on a shoestring budget
When I started my business nearly eight years ago (March 2001), the U.S. was entering a period of economic stress, with unemployment rising and layoffs, many industry sectors were experiencing a downtown. Entering 2009, we’re in a similar position, arguably … Continue reading
Posted in Customer service, Marketing, Public relations, Sales
Tagged Marketing, Public relations
13 Comments
